The Engage Trade Africa event spans four days, offering participants three unique ways to connect: socially through open-top bus tours, formally via B2B meetings and workshops, and experientially with site visits to facilities. Unlike a typical exhibition, Engage Trade Africa is a Hosted Buyer Engagement Program designed to foster lasting relationships through a variety of engaging activities across the event’s duration.
BUSINESS PROGRAM
DAY 1
WORKSHOPS
Engagement kicks off with impactful workshops on trade logistics, export certifications, & marketing strategies. Develop skills to navigate trade agreements, customs compliance, & export documentation. Network with industry leaders in association roundtables on trade policy, finance, and sustainability.
NETWORKING
Engage in a social setting, break down barriers, and enjoy an exciting and memorable excursion, taking in the local attractions and hospitality of the host city with presentations on new market opportunities.
DAY 2
B2B MATCHMAKING
Pre-arranged meetings between exporters and importers. Welcome address before B2B Matchmaking Meetings begin.
Intra-Africa Industry & Association Roundtables
DAY 3
B2B MATCHMAKING
Pre-arranged meetings between buyers and sellers. Welcome address before B2B Matchmaking Meetings begin.
South African Industry Bodies Round Tables
DAY 4
STUDY TOURS
& SITE VISITS
Share experiences of industry ecosystems by visiting factories, distribution centres, retailers & outlets.
2024 WORKSHOP PROGRAM
