Engage Trade Africa (ETA) is anything but a “typical exhibition”, it is a specialised Hosted Buyer Engagement Program designed to foster lasting relationships through a variety of activities across the 4 day event.

Engage Trade Africa facilitates trade between Africa and the world, dedicated to connecting African producers with leading international buyers and partners, fostering lucrative opportunities for both parties. Through strategic B2B matchmaking, ETA drives meaningful partnerships, promotes industry growth, and supports the advancement of Africa’s economy.

The program also actively engages industry associations, offering them a platform to connect, collaborate, and learn best practices. Through training workshops and showcases, Engage Trade Africa empowers businesses with the knowledge and resources needed to thrive in today’s global market. By bridging the gap between African businesses and international markets, ETA is driving sustainable economic development and fostering a prosperous future for Africa.