About Engage Trade Africa

ENGAGE TRADE AFRICA is a business matchmaking and peer learning event and program setup by CATALYZE to create links between African Exporters and US & South African buyers, increasing intra-Africa trade and US-Africa trade through utilisation of AGOA and building relationships through engaging activities and honest sharing of experiences.


ENGAGE TRADE AFRICA is a peer learning event with targeted buyer meetings, which ensures high level, quality engagements for the African Regional and South African Exporters with targeted, assessed and prepared US & South African Buyers. Meetings are focused, facilitated and supported to ensure engagements lead to future deal fulfilment.

ENGAGE TRADE AFRICA’s goal is to make sure the Exporters come away with not only buyer leads, but also an in-depth understanding and knowledge of the US and South African markets.

ENGAGE TRADE AFRICA is organised by CATALYZE, a meeting and events organiser based in South Africa, who is committed to ensuring connection of people and companies, growing trade between the markets and boosting Africa as a world market player.

CATALYZE will be arranging the peer learning program and buyer-seller networking for Exporters with market access into the US and South Africa. CATALYZE has a team of experienced marketers, matchmakers, coordinators and specialists who will be responsible for buyer engagement and support.


Friday 3 March Registration and Engagement  
Saturday 4 March Open Top Bus Networking and Presentations
Lunch at Jonkershuis, Groot Constantia
Sunday 5 March Rest Day : Experience Cape Town at your leisure  
Monday 6 March Business-to-Business & Peer Learning Event  
Tuesday 7 March Study Tours to Cape-based Manufacturers, Distributors and Retailers  

CATALYZE, is an Event and Business Meeting Organiser, with a focus on emerging businesses into strategic markets by facilitating effective and profitable business meetings. CATALYZE facilitates business connections for specific markets by overcoming barriers companies run into, such as language and culture restrictions and the lack of accessible data. Companies receive the best exposure with CATALYZE by being connected with leading buyers in their preferred markets; managing their promotion, online presence, and digital footprint. Most importantly, both buyers and sellers are professionally prompted and prepared for engaging and fruitful discussion.