PROGRAM

2024 PROGRAM

The Engage Trade Africa event spans four days this year, offering participants three unique ways to connect: socially through open-top bus tours, formally via B2B meetings and workshops, and experientially with site visits to facilities. Unlike a typical exhibition, Engage Trade Africa is a Hosted Buyer Engagement Program designed to foster lasting relationships through a variety of engaging activities across the event’s duration.

BUSINESS PROGRAM

DAY 1

SOCIAL
NETWORKING

Engage in a social setting and break down barriers on Open Top Buses with presentations on new market opportunities.

DAY 2

BUSINESS MATCHMAKING

1,000+ pre-arranged meetings between exporters and importers. Welcome address before 60 tables of B2B meetings.

ASSOCIATION PROGRAM

250+ pre-arranged morning meetings between 100+ leading Africa Associations

PM DEVELOPMENT WORKSHOPS

Workshop 1: AGOA & AfCFTA
Workshop 2: FUNDING
Workshop 3: INVESTMENT

DAY 3

BUSINESS MATCHMAKING

1,000+ more pre-arranged meetings between buyers and sellers. Key sponsor presentations before 500 delegates begin meetings.

ASSOCIATION PROGRAM

250+ pre-arranged morning meetings between 100+ leading Africa Associations driving Intra-Africa collaboration

PM DEVELOPMENT WORKSHOPS

Workshop 1: PROGRAMS
Workshop 2: TRAINING
Workshop 3: ENGAGING

DAY 4

STUDY TOURS
& SITE VISITS

Share experiences of industry ecosystems by visiting factories, distribution centres, retailers & outlets.

FORMAL DAY PROGRAM OUTLINE

DAY 2
17 SEPTEMBER 2024

VERTICAL 1 – EXPORTERS & BUYER SESSION

09:00 – 10:00    Introduction: Concise Keynotes about Trade in Africa
10:00 – 13:00    500+ Pre-Arranged Meetings
13:00 – 14:00    Lunch with Industry Success Stories
14:00 – 17:00    500+ Pre-Arranged Meetings

VERTICAL 2 – TRADE & DEVELOPMENT AGENCIES

09:00 – 10:00    Introduction Keynotes to Trade in Africa
10:00 – 13:00    Pre-Arranged Meetings
13:00 – 14:00    Lunch with Industry Success Stories
14:00 – 17:00    DEVELOP: Workshops & Masterclasses

DAY 3
18 SEPTEMBER 2024

VERTICAL 1 – EXPORTERS & BUYER SESSION

09:00 – 10:00    Introduction: Concise Keynotes about Trade in Africa
10:00 – 13:00    500+ Pre-Arranged Meetings
13:00 – 14:00    Lunch with Industry Success Stories
14:00 – 17:00    500+ Pre-Arranged Meetings

VERTICAL 2 – TRADE & DEVELOPMENT AGENCIES

09:00 – 10:00    Introduction Keynotes to Trade in Africa
10:00 – 13:00    Pre-Arranged Meetings
13:00 – 14:00    Lunch with Industry Success Stories
14:00 – 17:00    CONNECT: Workshops & Masterclasses