About ETA – Engage Trade Africa

ENGAGE Trade Africa

Where African trade meets global buyers

Engage Trade Africa (ETA) is Africa’s leading platform for driving international trade. Through a focused Hosted Buyer Engagement Programme, ETA builds lasting trade relationships over four days of curated interactions; combining social experiences, targeted B2B meetings, workshops and immersive site visits. This integrated approach enables meaningful partnerships, supports industry growth, and advances Africa’s economic development.

Impact in Numbers (2025)

30+

Countries

250+

African Producers

350+

Buyers & Potential Partners

4K

Meetings

20K

Engagements

2024

2023

2022

Industry Focus

Engage Trade Africa places primary focus on the FMCG sectors, including food and beverage, cosmetics, manufacturing ingredients, textiles, clothing, décor, and design. Complementing this core focus, ETA also showcases a diverse range of adjacent industries, including medical, wellness, pharmaceuticals, household goods, and accessories, creating a dynamic platform for cross-sector trade and collaboration.