Engage Trade Africa (ETA) facilitates trade between Africa and the world by connecting African producers with international buyers through strategic B2B matchmaking, participation in global trade events and ongoing networking.

The event attracts exporters, service providers, buyers, investors, corporates, development agencies, and industry associations from Africa, Europe, Asia, and other global markets seeking new sourcing opportunities and partnerships. All attendees are carefully vetted, ensuring everybody at the event is ready and able to deliver on partnerships made.

The event venue is carefully selected to create an open but cohesive space, made up of a large open meeting area surrounded by displays on sleek shelving units around the hall’s perimeter, creating a vibrant marketplace environment. The African Exporters have easy access to their own showcase shelf for their products, but do not spend their valuable time standing at the shelf hoping for connections. Rather they attend pre-arranged B2B meetings or further connect with those met during the social networking occurring outside of the formal event days.

Engage Trade Africa opens with high-impact workshops focused on trade logistics, export certification, investment opportunities and market access strategies. Participants build practical capability to navigate trade agreements, customs compliance, finance, and export documentation, while engaging directly with industry leaders through association roundtables on topics like trade policy and sustainability. The day then shifts from strategy to experience with a curated afternoon excursion that showcases the host city’s local attractions and hospitality, complemented by presentations highlighting new and emerging market opportunities.

The core of Engage Trade Africa is the carefully choreographed B2B matchmaking meetings, ensuring each delegate meets with the perfect person to enhance, grow or expand their business. The meetings are spread out across 2 days, occurring in 20-minute windows in “speed-networking” fashion, providing participants time and space to connect while maintaining the energy and feeling of community and engagement.

Meetings are seamlessly scheduled using the ENGAGE meeting platform, which also offers the flexibility to connect online. This platform has enabled connections to flourish long after the formal event days, fostering ongoing relationships and facilitating new deals.

INDUSTRY FOCUS

Engage Trade Africa is primarily focused on the FMCG Industries, covering Food & Beverage Products, Cosmetics, Ingredients for Manufacturing FMCG Products, Textiles, Clothing, Décor & Design. But other industries are also showcased, including Medical, Wellness, Pharmaceuticals, Household, & other Accessories.

FOOD & BEVERAGE

COSMETICS

INGREDIENTS

TEXTILES & DECOR

OTHER

ENGAGE TRADE AFRICA GROWTH

Engage Trade Africa has grown over the years to a multi-day programme. The success of the unique format of ETA is clear with a simple review of the numbers…