Engage Trade Africa (ETA) is Africa’s leading platform for driving international trade. Through a focused Hosted Buyer Engagement Programme, ETA builds lasting trade relationships over four days of curated interactions; combining social experiences, targeted B2B meetings, workshops and immersive site visits. This integrated approach enables meaningful partnerships, supports industry growth, and advances Africa’s economic development.












Engage Trade Africa and Engage Services Africa are practical trade and services industry development programme, connecting opportunities through facilitated engagements.








Engage Trade Africa places a primary spotlight on FMCG sectors, including food and beverage, cosmetics, manufacturing ingredients, textiles, clothing, décor, and design. Complementing this core focus, ETA also showcases a diverse range of adjacent industries such as medical, wellness, pharmaceuticals, household goods, and accessories, creating a dynamic platform for cross-sector trade and collaboration.






















